I build things that work beautifully, and the teams that build them. For 20+ years, I've led design across fintech, healthcare, and enterprise tech — everything from zero-to-one product launches to untangling digital platforms nobody wanted to own. I'm equally comfortable architecting design systems, coaching teams through chaos, and making the case to a room of executives that design is worth the budget.
I'm obsessed with what happens when strong designers get modern tools that actually help — AI-enhanced workflows, Figma at scale, tools that get out of the way and let craft happen. I spend a lot of time translating design thinking to the C-suite, and I believe that job is as important as the design work itself.
I'm at my best in the messy middle: navigating regulated environments, building cultures where design isn't a service function, helping organizations ask better questions about what they're building and why. I believe design should be tested, iterated, accessible, and ethical — and still have a spark of soul.
Also? Design should be fun.
How I Work
Design
Tech
Marketing
Coffee. Obviously.
The counter on the homepage isn't a joke. Every good idea starts with a cup. Every great idea starts with two.
Photography & Video
If it can be framed, I'm already thinking about the shot. Documentary-style shoots, brand video, and a deep appreciation for natural light.
Hudson Valley Explorer
Trails, farms, small towns, and mountain views. The Hudson Valley keeps showing up in the work. Hard not to be inspired.
Obsessive Type Nerd
Yes, I notice bad kerning in restaurant menus. No, I cannot be stopped. I have opinions about every font ever made.
AI-Augmented, Not AI-Dependent
Claude, Gemini, Codex, Antigravity, Cursor, Figma Make — integrated into every stage of the workflow. The strategy, craft, and decisions are still human. The speed isn't.
Still Excited After 20 Years
The problems keep changing. The satisfaction of solving them hasn't. That's the whole reason to keep doing this.