I build things that work beautifully, and the teams that build them. For 15+ years, I've led design across fintech, healthcare, and enterprise tech. I've scaled from zero-to-one product launches to unifying fragmented digital ecosystems. I'm equally comfortable architecting design systems, coaching teams through chaos, and helping senior stakeholders see design as the competitive advantage it actually is.
I'm obsessed with finding the intersection where strong designers meet modern technology — AI-enhanced workflows, Figma at scale, tools that get out of the way and let craft happen. I spend a lot of time translating design thinking to the C-suite, and I believe that job is as important as the design work itself.
I'm at my best in the messy middle: navigating regulated environments, building cultures where design isn't a service function, helping organizations ask better questions about what they're building and why. I believe in human-centered, data-informed design that's tested, iterated, accessible, ethical, and still has a spark of soul.
Also? Design should be fun.
How I Work
Design
Tech
Marketing
Coffee. Obviously.
The counter on the homepage isn't a joke. Every good idea starts with a cup. Every great idea starts with two.
Photography & Video
If it can be framed, I'm already thinking about the shot. Documentary-style shoots, brand video, and a deep appreciation for natural light.
Hudson Valley Explorer
Trails, farms, small towns, and mountain views. The Hudson Valley keeps showing up in the work. Hard not to be inspired.
Obsessive Type Nerd
Yes, I notice bad kerning in restaurant menus. No, I cannot be stopped. I have opinions about every font ever made.
AI-Augmented, Not AI-Dependent
Claude, Gemini, Codex, Figma Make — integrated into every stage of the workflow. The strategy, craft, and decisions are still human. The speed isn't.
Still Excited After 20 Years
The problems keep changing. The satisfaction of solving them hasn't. That's the whole reason to keep doing this.