Listen before you redesign.
At Northwell, research came before a single new screen. That research became the foundation for the design system, northwell.edu, and Find a Doctor.
I build things that work beautifully, and the teams that build them. For 20+ years, I've led design across fintech, healthcare, and enterprise tech: zero-to-one product launches, design systems, and digital platforms nobody else wanted to own. Today I'm a Staff UX Designer at Google, building agentic experiences in Core AI, and I sit on the advisory side of the table for companies figuring out where design and AI fit.
I'm obsessed with what happens when strong designers get modern tools that actually help — AI-enhanced workflows, Figma at scale, tools that get out of the way and let craft happen. I spend a lot of time translating design thinking to the C-suite, and I believe that job is as important as the design work itself.
I'm at my best in the messy middle: navigating regulated environments, building cultures where design isn't a service function, helping organizations ask better questions about what they're building and why. I believe design should be tested, iterated, accessible, and ethical — and still have a spark of soul.
Also? Design should be fun.
Twenty Years in Five Moves
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2006–2007
OpenLink Financial
Started in enterprise trading software: UI wireframes, interaction patterns, icons, and marketing collateral, working side by side with developers and sales.
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2008–2014
Dealertrack / ChromeData
Launched the automotive industry's first HTML5 vehicle configurator for GM and Chrysler, and grew the team from 2 to 10. My first time building a team, not just the work.
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2014–2022
Northwell Health
Joined as one of two designers and left as Director reporting to the CMO, with fifteen-plus designers, Northwell's first enterprise design system, and 37 sites unified into 1.
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2022–2026
Prudential Financial
Built Stages and LIV, Prudential's first direct-to-consumer AI product (6 CX awards). Then took over a Retirement design org that had lost three leaders in two years, and made it stick.
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2026–Now
Google
Staff UX in Google Core AI, building agentic experiences hands-on. Back to the craft on purpose: the most interesting design problems right now are agentic, and I wanted to build them, not just manage the people who do. First result: Mimir, a six-agent design crew that asks before it acts.
Four Rules I Keep Relearning
Stabilize people before pixels.
My first 90 days at Prudential Retirement went to evaluating all 15 designers, partnering with three CPOs, and securing budget. NPS rose 15 points in the next 12 months.
Make the system teachable.
A design system only scales when other teams can run it without you. At Northwell, training Marketing and Multimedia turned standards into a practice, and cut content costs 5×.
Ship the real thing.
Stages could have been a microsite. We built a full product instead, and it hit its 12-month pilot AUM target in 3.
Tools of the Trade
How I Work
Design
Figma
Miro
Adobe Creative Cloud
User Testing
Accessibility & WCAG 2.1
Design Systems
Motion Design + Interaction Design
Video Production
Tech
SAFe Agile
Native Mobile, Responsive Web
Antigravity Agentic Workflows
Gemini Enterprise, Agentic Product Design
Claude Code, Cursor, Codex, Copilot
Figma Make, Sites, MCP integration
Modern .NET, JS, React, Vue, Python Standards
Salesforce
Atlassian Suite
Marketing
Creative Direction & Art Direction
Brand Systems & Visual Identity
Integrated Marketing
Sales Enablement
Storytelling & Content Strategy
Vendor & Agency Management
Budget & Roadmap Oversight
On Stage
Workshops & Talks
Stories from the work, then hands-on exercises at the tables. Recent rooms: Prudential's annual CX conference on UX craft, a Kedplasma workshop on cross-functional alignment and keeping the joy in tech, and PI Planning sessions on product alignment.
Beyond the Brief
☕
Coffee. Obviously.
The counter on the homepage isn't a joke. Every good idea starts with a cup. Every great idea starts with two.
📸
Photography & Video
If it can be framed, I'm already thinking about the shot. Documentary-style shoots, brand video, and a deep appreciation for natural light.
🏔️
Hudson Valley Explorer
Trails, farms, small towns, and mountain views. The Hudson Valley keeps showing up in the work. Hard not to be inspired.
🔤
Obsessive Type Nerd
Yes, I notice bad kerning in restaurant menus. No, I cannot be stopped. I have opinions about every font ever made.
🤖
AI-Augmented, Not AI-Dependent
Claude, Gemini, Codex, Antigravity, Cursor, Figma Make — integrated into every stage of the workflow. The strategy, craft, and decisions are still human. The speed isn't.
🎯
Still Excited After 20 Years
The problems keep changing. The satisfaction of solving them hasn't. That's the whole reason to keep doing this.