Summary
UX and product design leader with 20 years building high-performing design organizations, scalable design systems, and AI-powered products at enterprise scale. Proven ability to align C-suite stakeholders, scale Agile delivery, and ship products in regulated environments — from concept to market in 12 months.
Experience
Set design vision and led DesignOps strategy for cross-functional teams of UX specialists across the Retirement Strategies and Stages portfolios, aligning C-suite stakeholders and embedding human-centered AI principles enterprise-wide.
Defined end-to-end service design and UX strategy for PruXpress — self-service capabilities, paperless asset transfer, and redesigned book of business — driving NPS +15 points.
Led Project Elevate, migrating Annuities CRM to Salesforce Financial Services Cloud, architecting the full UX system.
Directed design of the Data Exchange Management Tool, cutting processing time from weeks to minutes.
Established a Developer API Storefront for technical and non-technical partners.
Owned design vision for Prudential Stages — shipped "LIV," the company's first AI/ML interface product, recognized with 6 CX industry awards. 500K users in year one.
Architected and launched first 0→1 D2C product in 12 months, driving alignment via OKR frameworks.
Led cross-functional design thinking workshops and journey mapping sprints using mixed-methods research and VoC insights.
LIV — First AI Product at Prudential
500K users in year one
6 CX Industry Awards
8 → 16 Agile teams, 3 BUs
+45% delivery improvement
D2C: concept to market 12 months
+30% bandwidth via AI tools
NPS +15 in 12 months
Led design vision, strategy, and DesignOps execution for Northwell Health's enterprise digital platforms, driving organizational change management and building the design function from zero.
Built and scaled a lean, agile design team from the ground up — architecting Northwell's first enterprise design system using Atomic Design principles.
Created a shared component library accelerating UX delivery across web, mobile, and enterprise software.
Drove digital health UX innovation through proof-of-concept initiatives in conversational UI, AI, and AR/VR.
Led platform consolidation initiative — unified 37 microsite experiences into a single brand and domain, improving digital engagement and reducing support call volume.
Directed development and deployment of Northwell's digital signage system and out-of-home campaigns.
Established WCAG-compliant, inclusive design standards across all digital products.
Enterprise rebrand — all digital & physical touchpoints
First design language & component library
37 microsites → 1 brand domain
WCAG 2.1 accessibility standards
Multichannel design standard
Built and led visual production and UX design for the Chrome Accessories product, establishing early DesignOps practices and overseeing a hybrid team of on-site and remote designers and 3D artists.
Architected and launched the automotive industry's first HTML5 vehicle configurator & accessory portal for GM/Chrysler — a 0→1 platform product.
Scaled the design team from 2 to 10, established cross-functional design and engineering workflows.
Launched dealer web application enabling VIN-scan-to-custom-build experiences.
Produced branded interactive experiences for GM, Chrysler, and Fiat.
Industry's first HTML5 vehicle configurator
Team scaled 2 → 10
VIN-scan-to-custom-build dealer app
GM, Chrysler & Fiat
Designed UI wireframes, interaction patterns, iconography, and marketing collateral for enterprise financial software products, working cross-functionally with developers, sales, and marketing.
Personal Interests
Technology nerd at heart — tinkerer, builder of systems at scale. Coffee aficionado. Avid outdoorsman: camping, overlanding, hiking. Tang Soo Do martial arts. Ancient civilizations, mythology & history. Film, Sci-Fi & Fantasy. Videography, photography, 3D & motion design.
Infosec & IoT
Mechanical Keyboards
Coffee
Overlanding
Tang Soo Do
Sci-Fi & Fantasy
3D & Motion
Photography
Videography
Ancient History
References furnished upon request