Multimedia

Multimedia practice has been part of my toolkit from the beginning — predating UX as a discipline and running alongside it ever since. Understanding how things move, how cameras see, and how light behaves informs every interaction I design. Microanimation, transition logic, and spatial hierarchy in digital products are downstream of motion and visual craft.

This section collects selected work across video and photography — animations, commercial work, motion design, digital signage, and photography spanning clients in automotive, healthcare, and financial services over two decades.

Animations, commercial work, motion design, and digital signage. Video work covers the full pipeline: concept, scripting, direction, shooting, post. Brand films, product launches, explainer animations, digital signage — across healthcare, financial services, and automotive.

The ability to speak fluently across animation, live action, and motion design — understanding each craft's constraints — makes creative direction sharper and final products more coherent.

Photography work spans commercial, editorial, architectural, and travel — primarily in service of brand and digital projects, with a strong personal practice running in parallel. The eye trained in photography — attention to light quality, compositional geometry, the relationship between subject and space — is active in every design decision.